The Key Components of Writing a Marketing Email

You must have some key ingredients to carry out a marketing campaign with emails. Email marketing campaigns are the cheapest way to reach clients anywhere in the world, so it’s no wonder fraudsters have used email scams to defraud many people of their hard-earned money. 

The point here is that email marketing campaigns yield results if you take the right measures. Studies have shown that you can earn more with email campaigns and spend less. Email campaigns are the least expensive way to advertise your services and products. Check out the ingredients in an email for campaign needs.

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• Subject line: Opt for a short subject line that can be viewed on your laptop screen. If your email’s subject line is too long, it will reduce your conversion rate. The subject line is the first thing the receiver of your email will see, and it is the click bait that you need.
• Personalization: If your email is not personalized, the receiver will consider it to be generic. Writing a non generic email requires carrying out research of the receiver. Find out the name of the receiver or any other information you can get.
• Content: If the content of the email is wack, then your receiver may block you. The marketing email’s content is supposed to align with the subject. The content should elaborate on the subject line. Meanwhile, the body of the email should not be too long.
• Call to action: Any email used for a marketing campaign that doesn’t have a call to action is incomplete. The call to action should be at the end of the email. Ensure you add all your social media handles to your marketing email call to action.

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Conclusion 

If done correctly, a marketing email can yield more results than paid ads. A good marketing email should not be created without research. Ensure you partner with a good email marketing tool to improve your chances of conversion. Visit https://www.lemcal.com/blog to learn more.